Connecting stories and partners across destinations
Visitors are looking for experiences that feel authentic, connected, and unique to place.
Does this sound like you?
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You have great stories and experiences, but they’re scattered across different sites.
Visitors don’t see your destination as a whole — they experience it one stop at a time.
You want to collaborate with others in your region, but you’re not sure how to get started or don’t have the time to lead it.
JOIN the pilot of Tourism Threadlines
Tourism Threadlines is a guided, collaborative process that helps you identify the themes and authentic experiences that link your sites. The result is a clearer, more connected destination that visitors can easily understand and explore.
CONNECT YOUR STORIES. ALIGN YOUR PARTNERS. CREATE A CLEARER VISITOR EXPERIENCE.
Heidi can help
Has your consultant stood in your shoes — working inside heritage organizations, navigating the balance between preservation, storytelling, and tourism?
Heidi Schlag brings more than 25 years of hands-on experience at the intersection of museums, cultural organizations, and heritage tourism. She understands not only how these organizations operate, but how their stories, partners, and places can come together to create meaningful visitor experiences.
Her work focuses on helping destinations align people, stories, and strategies so visitors can experience a place as a whole, not just a series of stops. Discover how Heidi can help you connect your stories and strengthen your visitor experience by scheduling a conversation.
BUILD A MORE CONNECTED DESTINATION
Get practical insights on heritage tourism and collaboration. Join our list to receive occasional emails with ideas, examples, and strategies to help you connect your stories, partners, and visitor experiences.
HOW I CAN HELP
In addition to Tourism Threadlines, I offer strategic support for organizations looking to strengthen their marketing, partnerships, and visitor experience.
