Bringing more visitors to places that matter.

Smart, story-driven marketing for museums, byways, and heritage destinations.

You know your site is special, but you’re struggling to tell your story in a way that connects.

Your marketing feels piecemeal. You're not sure it's reaching the right people or if anyone is listening.

You’re doing good work, but feel invisible to the very visitors you want to reach.

Does this sound like you?

Heidi can help

Has your marketing consultant cooked in an eighteenth-century hearth and delivered 400% growth on web traffic? Managed large-scale heritage tourism grants and grown organizational donor support?

Heidi Schlag brings hands-on experience to her work. She understands what makes heritage and cultural organizations tick, and how they can connect with today's tourists, who want authentic, place-based experiences where they can immerse themselves in local history and culture.

Discover how Heidi can help grow your impact by scheduling a free discovery call.

Let's reimagine how history is marketed.

Grounded in history. Fluent in strategy.

HOW I CAN HELP

Fractional Marketing & Project Support

You don’t need to hire full-time staff to move your mission forward. I offer fractional support — meaning I serve as your part-time marketing or strategy lead — and project-based help for short-term initiatives. Whether embedded in your team or driving a specific deliverable, I bring senior-level insight, efficient execution, and cross-sector expertise.