Talking Heritage Tourism, Museums, DMOs, and AI on the Destination Marketing Podcast

I recently joined the Destination Marketing Podcast for a conversation about something I care deeply about: how we better leverage heritage tourism.

A huge thanks to Adam Stoker and Jake Wynn for such a thoughtful and engaging discussion.

We covered a lot that I will unpack here over the next few weeks — why museums should think more like tourism institutions, how DMOs can partner more effectively with history organizations, and why the authentic stories already living in our communities may be our greatest competitive advantage. We also dig into AI as a productivity tool and contemplate how public history is evolving alongside rapid technological advances.

If you’re working in tourism, museums, or place-based storytelling, I think you’ll find something useful.

🎧 Give it a listen and let me know what resonates!

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